Summary of Responsibilities
Manage the day-to-day implementation, maintenance, analysis and optimization of search engine marketing (SEM/PPC) campaigns.
Involved in day-to-day management and optimization of Google Adwords and Bing Ad center for assigned clients.
Manage all aspects of pay-per-click campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting/bidding strategies.
- 2+ years of paid search experience
- Background with Google Analytics
- Knowledge of SEO/SEM platforms
- Ability to work with large data sets and present reporting in a clear, concise manner
- Must have proficiency in MS excel including pivot tables