Manage day-to-day implementation and optimization of SEM/PPC campaigns. Involved in the management and optimization of client accounts on Bing Ad Center and Google AdWords. Responsible for all aspects of pay-per-click (PPC) campaigns including copywriting, placement, adgroup and keyword strategy and budgeting/bidding strategies. May also be involved in other agency activities including SEO and analytics.
- 2 – 4 years of paid search experience
- Background with Google Analytics
- Knowledge of SEO and Search Engine platforms, analytics and site analytics
- Proficiency in Microsoft Excel and exporting and manipulating data
- The ability to write macros in VBA is a plus